Why we created Plushwipes
About PlushwipesPrivate care / rethought
Private care
deserves better.
Our point of view / 2026
Bathroom care is one of the most personal parts of everyday life, yet most products in the category are designed as if the experience does not matter.
Our point of view
We created Plushwipes with a different point of view.
Private care should feel soft, considered, and easy to live with.
It should work at home, while traveling, during potty routines, and whenever dry paper alone does not feel like enough.
Plushwipes brings better materials, thoughtful formats, refined design, and tested performance into a category that has been overlooked for too long.
Private Care, Upgraded.
Most bathroom wipes are built around basic utility.
They may clean, but the overall experience often feels clinical, generic, or poorly designed. Packaging can be inconvenient. Travel formats can feel like emergency supplies. Fragrances can be overpowering. Sheets may feel too small, too rough, or difficult to dispense one at a time.
We believed the category could be better.
Plushwipes was created to make bathroom care feel more comfortable, more intentional, and more compatible with modern daily life.
That means thinking beyond the wipe itself.
We consider how the product feels, how it dispenses, how it fits into a bathroom, how it travels, and how different people use it in different moments.
From wipe to pack
Thoughtful by design.
Four decisions shape the Plushwipes experience. Scroll to follow how material, format, dispensing, and fragrance work together.
Soft, plant-based wipe material.
Plushwipes are made with plant-based wipe material designed for a soft, comfortable clean. The material is selected to provide practical coverage while helping minimize the roughness, lint, and residue that can make repeated wiping uncomfortable.
One when you need one.
A bathroom wipe should be easy to use when you need it. Our full-size packs feature One-at-a-Time dispensing designed to reduce clumping, wasted wipes, and frustrating pulls.
Purposeful, not one-size-fits-all.
Different routines need different products. That is why Plushwipes is designed as a collection rather than a single wipe in multiple packages—from everyday bathroom use to travel, elevated private care, and potty routines.
Refined fragrance options.
Our scented collections are inspired by dual-note botanical pairings designed to feel considered and personal, rather than overpowering or overly functional. Fragrance-free options are also available across the collection.
Lavender & HinokiCedarwood & BergamotRose & GeraniumChamomile & Neroli
A collection for different moments
One standard.
Four routines.
Each format is developed around a specific use case—because private care changes with place, pace, and stage of life.
Ritual
Our elevated private-care format pairs a larger, silky-soft sheet with a fragrance-free formula infused with witch hazel and aloe.
Everyday
A full-size daily bathroom essential available in fragrance-free and dual-note botanical-inspired fragrance options.
Go
Pocket-sized bathroom care designed for travel, work, hotels, road trips, flights, and daily life away from home.
Toddler
A fragrance-free format designed to support easier, more confident potty routines for children and parents.
Designed around real life
Care should travel as naturally as you do.
A travel format should belong in your bag—not feel like an emergency supply.
Performance should be more than a promise
Claims should come with context.
Plushwipes products are developed with third-party testing across areas including flushability, material composition, chemistry, microbiology, and skin compatibility.
Our testing program is designed to help us evaluate how our products perform under defined laboratory conditions and to support the claims we make about them.
We believe consumers should be able to understand not only what a product claims, but also how those claims are supported.
01Flushability and dispersibility
02Material composition
03Chemistry and microbiology
04Skin compatibility
Detailed testing information and reports are available on our Testing & Safety page.
Explore Testing & SafetyDesigned for real life
Not more complicated. Simply more considered.
Plushwipes is not about turning bathroom care into something complicated. It is about improving a routine that already happens every day.
01A softer wipe.
02A cleaner-feeling finish.
03A pack that works properly.
04A travel format that belongs in your bag.
05A fragrance that feels intentional.
06A product that fits naturally into real life.
Small improvements can meaningfully change an everyday experience. That is the thinking behind every Plushwipes product.
Private Care, Upgraded.
Plushwipes
A small ritual.
A meaningful upgrade.
Better materials, thoughtful formats, refined design, and tested performance—for the private moments that are part of real life.
Explore the collection